About
International expansion is often planned from HQ through strategies, policies and operating models.
On the ground, the same decisions are shaped by local regulation, partners, constraints and informal rules that rarely fit into slide decks.
This gap between how things are designed and how they actually work is where most problems begin — and where they have to be resolved.
The Russian and CIS technology market offers long-term potential in cybersecurity, AI systems, digital integration and industrial automation.
At the same time, international companies face structural constraints: fragmented regulations, restrictions on software and services, uneven logistics, and the need to operate under multiple compliance regimes.
In this environment, commercial and technical cooperation remains viable, but only when supported by clear processes, predictable criteria and disciplined operational structure.
Market context
Segmenta is led by professionals with long experience in building and running regional operations, vendor relationships and partner ecosystems across the CIS. Our team has held key roles in international vendors and distribution networks, overseeing go-to-market execution, regulatory processes and the operational specifics of the region.
Organisation
Our methodology is grounded in regulatory sources, including OFAC (US), EU Council sanctions measures, UK OFSI, and current Russian import and certification requirements.
We document screening criteria and decisions, ensure full traceability, and base our analysis on regulatory data, public corporate records and verified commercial datasets.