For those
who keep moving forward
We establish clarity, continuity, and alignment for your CIS operations
Context
In recent years the region has shifted in ways that directly affect how international vendors operate. Channel behaviour has changed, partner incentives have moved, logistics follow new routes, and regulatory pressure has increased.
These shifts widened the gap between HQ expectations and local realities. Models built on pre-2022 assumptions no longer describe the conditions companies face today. Reliable planning now requires a clear view of how the market actually functions — commercially, legally and operationally.
A workable entry model starts with understanding what has stabilised, what continues to move, and where earlier frameworks no longer support confident decisions.
What we solve
Many teams enter the region with strategies that look solid, but execution exposes gaps the initial model didn’t account for. Channels react differently than projected, partner reliability varies, and visibility into pricing and demand often arrives too late. Remote control becomes difficult, and small disconnects between HQ and the region quickly turn into operational friction.
Our role is to bring structure to this environment. We help companies understand how the market works today, which constraints matter in practice, and what a realistic entry or correction model should include. The aim is simple: a setup grounded in current conditions that supports predictable execution instead of recurring course-corrections.
How we work
We start by mapping the operating environment: regulation, exposure, logistics routes, partner behaviour and the competitive baseline. This gives all stakeholders a shared picture of the conditions shaping execution.
Next we design the entry or adjustment model — GTM structure, roles and responsibilities, partner logic, pricing posture, localisation needs and early execution scenarios. Everything is grounded in what the market can realistically support.
Implementation follows. We help identify reliable partners, support negotiations, align expectations and guide initial commercial cycles. As operations progress, we maintain visibility, correct deviations and ensure the model performs as intended.
Who we help
We work with international vendors that see potential in the region but need a clearer view of how to approach it. Some are evaluating entry for the first time and want to understand the conditions under which a viable model can be built. Others already operate here but face drift between strategy and execution, uneven partner performance or limited visibility into what’s actually happening in the field.
There are also companies that entered quickly and later realised the market required a more structured setup than the one they started with. They come to us when early momentum slows, or when internal teams need alignment around what the next stage should look like.
In each case the need is the same: a realistic operating framework that clarifies how the market works, where the constraints lie, and what actions will produce predictable results.
Let’s talk
If you’re exploring CIS and need clarity before you move, a short conversation may save months of guessing.